Originally published in the Ackland’s Member E-Newsletter of 11 December 2014, this is the fourth in a series of ruminations on how museums measure success.
By the numbers… As promised in the last Member E-News, this installment of my communications about measuring museum success focuses on statistics. I’ve selected a range of metrics, each with its own strong signal about how well the Ackland is doing. I’ve abstained from any commentary (every statistic can be qualified and questioned in some way!), preferring to let these figures send a straightforward, cumulative message.
At the moment, of course, we at the Ackland are especially aware of statistics about our Annual Fund and Membership renewal, and I want to take the opportunity to warmly thank those who have already made commitments and to urge generosity for those still considering! If you have not yet made your end-of-year gift, please do so now. Your support is essential in underpinning all of our successes.
Originally published in the Ackland’s Member E-Newsletter of 25 November 2014—the Thanksgiving edition—this is the third in a series of ruminations on how museums measure success.
In my considerations of how art museums should measure success, it is surely time to think about directly statistical criteria. But I don’t want to distract from the joys of Thanksgiving with extensive reflections on this, so let me just give you an appetizer of the kind of impressive numbers I’ll address in the next Member E-News in two weeks:
The Ackland is currently on track to see a 10% increase this academic year in the number of students and faculty incorporating visits to the Museum into their coursework, compared with last year’s record of 11,121—which itself was a 10% increase over the year before.