Look at the label next to any painting in the Ackland Art Museum, and the third or fourth line down will give you the title—the name of the painting. Once in a while, with a painting made after 1940, the label will say “Untitled,” a sort of warning that the label will give you no help in figuring out what this painting shows (“Just look hard at it and figure it out for yourself.”).
The strange thing about this is that most paintings made before about 1700 really were untitled. If we see a 17th-century painting labeled Saint Jerome in Penitence, that is not really a title: it’s a description of what the painting shows you (if you know something about Saint Jerome). The first owner of the painting didn’t need to give it a title because he already knew what the subject was; just as you don’t need to write your mother’s name on the back of a photo of her in her wedding dress (although your great-grandchildren may wish you had when they are looking through a stack of old family photos).
Between 1700 and 1900, the way that art was presented to potential owners changed, and publicity became a more important part of art commerce. An artist who submitted a painting to an exhibition—and who hoped that some journalist would mention it in a newspaper—might want to distinguish it from similar paintings by other artists. A distinctive title, like September Morn for a nude bather in a lake, could help. It could also call special attention to one particular aspect of the painting: if you see a landscape titled The Sentry, your thoughts turn to war, and you search for what may be a tiny figure in a broad panorama.
Émile Bernard, French, 1868-1941: “The Wave,” 1892; oil on pulpwood board, mounted on canvas. 22 3/4 x 33 9/16 in. Ackland Art Museum, The University of North Carolina at Chapel Hill, Ackland Fund. 71.29.1. © 2013 Artists Rights Society (ARS), New York / ADAGP, Paris.
In April 2013, Neil McWilliam, a scholar who specializes in paintings by Émile Bernard, called our attention to an inventory that the painter himself had made in 1901. One entry reads:
La vague – Raguenez – la mer, un tas de varechs, des chênes, une tête de paysanne à l’avant plan
(The Wave – Raguenez – The sea, a mass of “varechs,” oak trees, head of a peasant woman in the foreground)