Originally published in the Ackland’s Member E-Newsletter of 11 December 2014, this is the fourth in a series of ruminations on how museums measure success.
By the numbers… As promised in the last Member E-News, this installment of my communications about measuring museum success focuses on statistics. I’ve selected a range of metrics, each with its own strong signal about how well the Ackland is doing. I’ve abstained from any commentary (every statistic can be qualified and questioned in some way!), preferring to let these figures send a straightforward, cumulative message.
At the moment, of course, we at the Ackland are especially aware of statistics about our Annual Fund and Membership renewal, and I want to take the opportunity to warmly thank those who have already made commitments and to urge generosity for those still considering! If you have not yet made your end-of-year gift, please do so now. Your support is essential in underpinning all of our successes.